Looks like mom got the ball rolling. "Famous for being famous."
http://www.dailymail.co.uk/femail/ar...ces-world.html "In 2003, Kris married the hugely famous Olympic gold medal-winning decathlete star, Bruce Jenner. The couple had Kendall and Kylie together and embarked on a glamorous jet-set life, with Kris acting as Bruce's manager. Proving her PR-savvy talents, Kris began negotiating endorsement deals and helping to promote Bruce's career as a racecar driver. By 2007, Kris had negotiated a TV show, Keeping Up with the Kardashians, which documented the day-to-day life of her family."
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